“Unlimited” costs Verizon a cool $1 Mil.

New York Attorney General Anthony Cuomo announced yesterday that his office had beaten a $1 million “agreement” out of Verizon Wireless that will see the carrier compensate 13,000 customers it had summarily disconnected from their “unlimited” plans because they had taken the word to mean what it means.

A million bucks is essentially petty cash for a company this size — the public-relations beating will likely prove more costly – but the episode should nonetheless act as a deterrent for other carriers tempted to sprinkle their advertising with manure. At least that’s the theory.

(story)

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