Men are just as likely as women to play casual video games, but are less likely to admit it, according to an industry report that shatters a widely held industry belief that such games appeal mainly to women.
But women are more likely to buy casual games — a broad term referring to games that are easy to pick and play — than men, who are more determined to find a free version or try to thwart anti-piracy protections on games.
Those were some of the findings in the first yearly market report by the Casual Games Association, an industry group aimed at promoting a fast-growing segment that accounts for about 10 percent of the $30 billion global video game market.
“Everyone always thought that casual games were something that only appeal to women,” Jessica Tams, managing director of the association, said in an interview. “We have always been obsessed about making games for women.”
Surveys of players showed that, while nearly three-fourths of people who bought casual games were women, the players of such games were split 50-50 between the sexes.
(story)
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