New data released Wednesday show online views of videos soared 66 per cent in the U.S. in February from a year earlier, with TV networks grabbing just a pittance of those eyeballs.
The numbers from comScore Inc. underscored a problem being discussed by network executives this week at the U.S. National Association of Broadcasters annual meeting in Las Vegas, as they search for ways to drive viewers to their websites and TV channels.
Some networks said their online strategies involve trying to stay ahead of video pirates who upload broadcast content online just minutes after it hits the airwaves.
The culprits often post the footage on Google Inc.’s YouTube, the dominant video service in the new survey.
YouTube racked up one-third of the estimated 10 billion views of online video in February, up from 15 per cent last year, according to comScore. (link)
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