According to Infosecurity Europe, 10% of men — but 45% of women — were willing to give personally identifiable information to a complete stranger when approached outside Liverpool Street Station in London.
But, wait, it gets worse: The fake researchers asking for the information were offering chocolate bars as an incentive to participate.
‘This year’s survey results were significantly better than previous years. In 2007 64% of people were prepared to give away their passwords for a chocolate bar, this year it had dropped to just 21% so at last the message is getting through to be more infosecurity savvy. The researchers also asked the office workers for their dates of birth to validate that they had carried out the survey; here the workers were very naïve with 61% revealing their date of birth.’ (link)
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