LinkedIn going after BusinessWeek

LinkedIn, an Internet social network for professionals, will open up its service on Monday to outside software developers, starting with BusinessWeek magazine, to transform itself from an online contacts and referral database into an indispensable daily tool for business users.The Mountain View, California, company faces stiff competition from the much larger Facebook, which has attracted a zealous base of users from college students and teens to corporate professionals seeking to connect with their business networks.

Unlike Facebook or News Corp’s more entertainment-driven MySpace, the Web’s largest social network, LinkedIn targets professionals. (story)

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