Rogers modifying web content to squeeze in more ads

Advocates of network neutrality frequently express concerns that Internet Service Providers (ISPs) will use sophisticated network filtering technologies that facilitate Deep Packet Inspection to track and modify the content of web pages as they are being served to end users.

The ability to modify Internet content at the network level could potentially be abused by ISPs to insert additional advertising into web pages or perform selective, automated censorship. Although no mainstream ISP in North America engages in such practices, proponents of network neutrality have discovered that Rogers—a Canadian cable Internet provider—is trialling similar technology to inject notices to subscribers in regular web content, leading some to fear that more abusive content manipulation may occur in the future. (link)

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