Go ahead, Google yourself

The general population is doing a much better job of keeping track of what personal information shows up online, but there’s still a lot of room for improvement. Almost half (47 percent) of all Internet users have performed a self-Googling—more than double the number from five years ago—according to a new report by the Pew Internet & American Life Project. However, few of those people check with any regularity, and over half of Internet users still have not checked up on themselves even once.

Pew asked 1,623 Internet users about their views, education, and how they manage information about themselves online. It found, to no surprise, that younger users and those with more education are the most likely to search for themselves on the Internet. Those under 50 and with a college degree are significantly more likely to self-search than their older and less-educated counterparts, as are those with higher household incomes and those who have broadband at home. Men and women are equally likely to perform self-searches. (link)

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