Flash your boobies … and it’s for a good cause

Rethink Breast Cancer, in partnership with Shick, launched boobywall.ca, a website for women to post a picture of their breasts and attach a message of support to effectively shed the stigma of cancer for web-savvy females of the YouTube generation.

“The gallery is a way of women showing that they’re committed, they’re proud and they’re breast aware,” said MJ DeCouteau, executive director of Rethink.

Awkward accordion pamphlets lined with medical mumbo jumbo play an increasingly smaller part in reaching and educating young women on the value of self-exams, according to DeCouteau.

“We really have found that young women are often intimidated about how to do a breast self-exam or they think ‘I’m not doing it properly,'” she said. (story)


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