Google continues path to the dark side

When Google acquired Postini in July 2007, we speculated that the acquisition might be part of a move aimed at improving Google’s attractiveness to business customers. Prior to its acquisition, Postini was recognized as a leader in business security and antispam software, and Google’s purchase of the company served two purposes. First, it signaled just how serious Google was about marketing its Google Apps towards businesses (at $625 million, Postini wasn’t exactly cheap). Secondly, the Postini purchase gave Google full access and control to the company’s valuable IP. Google has big plans for Postini’s software products—the company announced today that it’s now offering spam filtering and archival services to business customers.

This new service is the latest in a series of moves designed to make Google and its products more attractive to enterprise IT departments. The search company added IMAP support to Gmail last year, in a move that was more likely to appeal to corporate customers and/or businesses looking to host their e-mail services on Google’s servers. (link)

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