Waste of money: Monster cables marked up by 80%

Ever wonder why gadget store employees push Monster cables like they’re crack? Bitchin’ markups, just like you suspected/knew all along. That’s what we found when a Radio Shack employee sent us his store’s entire inventory list, which included the wholesale and retail price of every item in stock.

Some cables, like the 19ft HDMI-DVI cable, have markups as high as 80%. Retail: $179.99. Wholesale, $99.40, a profit of $80.54. Or consider the 16 ft S-Video cable, which Radio Shack buys for $61.24 and sells for $114.99. We found non-name brand versions of both on Meritline.com for under $20. It’s not just limited to Radio Shack, Best Buy charges the same retail price, and, presumably, gets them for a similar wholesale price. (link)


1 Response to “Waste of money: Monster cables marked up by 80%”

  1. 1 What? No title » Blog Archive » HDMI cables, have I been conned? Trackback on February 11, 2008 at 4:37 am

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