Rogers *unlimited plan (pssst, read the fine print)

In advertising, superlatives rarely mean what they are meant to. However, there are times when “truth in advertising” gets stretched beyond reasonable limits. Case in point: the introduction of “unlimited” mobile data service plans by network providers such as Rogers’ new Unlimited On-Device Mobile Browsing Plan in Canada.

At first glance, the plan seems fairly straightforward: unlimited mobile data and Internet access for a mere extra $7 per month on top of your existing phone plan. However, when you look a little more closely, the “unlimited” deal turns out to be anything but unlimited. There is a limit of 2,500 sent text messages per month, and 1,000 picture or video messages, despite the fact that these too are “data” and should be unlimited. Of greater concern is the fact that the deal only applies to select phones and does not include Blackberries, Windows Mobile devices, laptops using PC cards for mobile data access, or unlocked devices such as Apple’s iPhone. The latter is still officially unavailable in Canada, but many wondered if the revealing of this “unlimited” plan was a clue that Rogers was about to announce that they had secured exclusive access to sell the iPhone in the Great White North. This does not appear to be the case at the moment. (link)

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1 Response to “Rogers *unlimited plan (pssst, read the fine print)”



  1. 1 Rogers *unlimited plan (pssst, read the fine print) « IP Solutions Trackback on February 15, 2008 at 2:00 pm

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