Gaming Alliance created, otherwise no change

The rumor started before GDC: there would be a group of companies coming together to help promote gaming on the PC, and it would include such industry heavyweights as Microsoft, Intel, and NVIDIA. Today at GDC, during a nondescript press conference labeled only “PC Gaming Announcement,” the PC Gaming Alliance was officially announced. It includes not only the three companies previously reported, but also Epic, AMD, Acer, Activision, Razer, and Dell. What the group has in power, it lacks in branding. “Logos are expensive,” joked Intel’s Randy Stude, who’s now the PCGA president.

The PCGA sees a number of problems with the state of PC gaming: consumers that are confused about hardware and software requirements, the absence of any consistent source of information, the lack of a unified voice to champion PC gaming, and massive massive piracy that offsets a lot of the industry’s growth. The group hopes to use its members’ considerable power in the industry to change this situation. “Working together, we have an exponentially greater opportunity to propel the PC gaming experience to new heights,” said Kevin Ungaust, the senior global director of Games for Windows at Microsoft. (link)


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