GTA IV: did you get your copy yet?

It appears that Take-Two Interactive, the video game publisher EA has been trying to buy for the last couple of months, has a potentially record-breaking hit on its hands with Grand Theft Auto IV. And EA isn’t pocketing the cash.

While it’s too early to know exactly how many copies of GTA IV sold Tuesday, the game’s launch day, anecdotal evidence suggests it will likely be one of the most successful launches in the entertainment industry’s history–if not the most.

“We are saying that the launch of this game is tracking to be one of the top three best-selling games,” said Chris Olivera, vice president of corporate communications for GameStop, “not of just this year, but the top three games in (our) company’s history.”

The latest title in what was already one of the most blockbuster game franchises of all time, GTA IV hit store shelves Tuesday morning with midnight madness events nationwide. The game had sparked controversy, with some politicians and critics calling for retailers to avoid selling it, but that didn’t seem to dissuade consumers. (link)


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