Microsoft Zune still plans to enter Canadian market

Microsoft’s musical reply to Apple’s iPod is finally coming to Canada.

The Zune digital music player will go on sale June 13, Microsoft Corp. announced Tuesday. It may not generate the same hype as the announcement that Apple’s iPhone will be available in Canada this year, but the Zune – available in the U.S. since late 2006 – has been redesigned and has new software.

Microsoft says it wants to give Canadian consumers a different experience from the iPod.

“Right now there is really only one dominant player, and with Zune coming to the market now, in June, it just offers people with another credible alternative where they can say ‘I actually get to decide which one is right for me,’ ” said Elana Zur, Microsoft Canada’s Zune product manager. (link)


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