Bell opens online store with downloadable content

Sometimes I get the itch to work in PR. No, it doesn’t happen much, but once in a while I see the sort of inexplicable corporate decision that makes me long to have been in the room when it was being discussed. Case in point: yesterday’s announcement from Bell Canada that the telecom behemoth was officially launching its downloadable video store… just as Bell is caught up in a government inquiry into its traffic-shaping practices. It’s hard to imagine a time at which touting your own downloadable video store makes less sense than when you’re on the hot seat for throttling all P2P traffic, much of which competes with Bell to offer video (including entirely legal BitTorrent downloads from the CBC). Yes, you could look worse as a company, but puppies and shotguns would probably need to be involved. (ArsTechnica)

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