Aeroplan jumps on the mp3 bandwagon

Of all the available digital download Websites in Canada, member reward company Aeroplan is the first to convert all of its available music tracks to DRM-free, “high-quality” MP3 files. Aeroplan members can now redeem accumulated points for music at the company’s digital download site (www.aeroplanmusicstore.com) from all four major record labels: EMI, Sony BMG Music (Canada), Universal, and Warner Music. Songs range from 256 kbps to 320 kbps, with most tunes downloadable in the latter, higher quality format.

“We are proud to be leading the industry in an area that our members are showing increasing interest,” said Nathalie Belanger, General Manager, Rewards Management, Aeroplan. “Our miles for music offering has been extremely popular with Aeroplan Members, in fact, for many, downloading music from our site was their first foray into one of the many specialty, merchandise, and experiential rewards that we also offer. Now that we are making music even more accessible, we expect more members will give it a try.” (link)

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