Another reason to hate that guy with the iPhone

Know someone who loves gadgets and can’t wait to buy the newest model? Chances are you would describe them as assertive and a strong leader — and possibly arrogant, according a U.S. research.

An online study evaluating the characteristics of 25,000 American adults found avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness — but low in modesty.

“A lot of previous research points to wealthy young males as early adopters of technology,” said Sarah Welch, lead researcher at Internet ad network firm Mindset Media that conducted the study in partnership with Nielsen Online.

“But this study tells us that there are characteristics beyond age and gender and income that are also extremely highly correlated with tech consumption,” she added.

The study looked at 20 personality traits or “mindsets” including openness, creativity, self esteem and spontaneity. (link)


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