Google adds privacy link to homepage

Bowing to criticism from privacy groups, Google added a “privacy” link to its homepage over the holiday weekend, even axing its own name from the page’s copyright notice so as to keep word weight in check.

Google is (in)famous for its adherence to a spartan aesthetic, and nowhere is that design sensibility more apparent than on the Google home page. The goal is to keep the word count low, which means that only the absolutely most important words—like “advertising programs” and “business solutions”—make the cut. But “privacy”? Nowhere to be found. Hey, you can always Google for it!

This, in fact, was Google’s response when it was criticized earlier this year by privacy activists who claimed that California law required a link to the privacy policy on the home page. It was also the response given a bit later when it emerged that Google was bucking the common practice of the Network Advertising Initiative (a trade group that includes Yahoo and Microsoft) by not including the notice. Google had nothing to hide, it said, it just cared deeply about the purity of the page. (link)


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