With the first phase of the iPhone 3G launch in the rear view, Apple Inc. is now shifting much of its focus towards product refreshes targeting its two other revenue drivers and is advising resellers to be prepared for product shortages in the interim.
More specifically, the Cupertino-based company in recent days issued an advisement bulletin to some of its channel partners hinting at a manufacturing ramp down of iPods and certain Mac notebook models, which will result in limited supplies of those products in the coming weeks.
To best address this situation and assure ample supplies for new customer orders through August, Apple “strongly suggested” that resellers bring in — or place immediate lump orders for — approximately 4 weeks worth of their top selling iPod models. Supplies of the players would start to become extremely limited in the next seven days, the bulletin said. (link)