Netbooks: why Apple won’t make one

Asus started the ball rolling with the Eee PC. Little did they know they had a hit on their hands. Competitors started rolling out netbooks left and right. Acer, MSI, at first then more main stream brands like Dell, Toshiba, IBM, and LG. Each with similarly priced configurations all jostling for the netbook market. It didn’t take long for the brand name companies to produce a competing device so why is one name noticeably absent? Why hasn’t Apple come out with it’s own netbook?

Apple certainly has the manpower and technology but do they want to make a netbook? The price is an issue because a stripped down Mac isn’t the kind of product Apple is interested in selling. One has to wonder as well if Apple could produce a MacBook for that price point given the demands on the OS, itunes, ilife, iphoto, “isoftware” (because you can’t have a Mac without the software). However it can be done. As well an Apple netbook would compete with it’s existing MacBook Air, which already has been a disappointment.

Perhaps Apple knows that the price point will force notebook pricing down which will hurt profits. Prior to the netbook the cheapest laptop you could buy might have been $800. The surge in netbook sales have put pressure on the pricing and now a $500 laptop is commonplace ($400 on sale). $300 netbook vs $500 notebook, which would you buy?

A Mac netbook is well within the realm of possibility for Apple but not likely. We will just have to wait and see if Apple is willing to make one.

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1 Response to “Netbooks: why Apple won’t make one”


  1. 1 ickyboo December 10, 2008 at 12:54 pm

    It will eat away at the Jebus phone and also mac air imho. Both sigments that Apple do very well at.


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