Maybe they’re on to something

I don’t know when it started but it but it’s a regular occurrence at my household. Sitting in front of the television with my netbook on my lap splitting my attention between the 2 screens and occasionally checking my phone. Apparently I’m not the only one. 60% of you are also doing the exact same thing. It can be quite handy to have the Internet at the ready when something interesting pops up on tv and you have the urge to check it out before you lose interest.

Is this the future of the consumer? Short term attention span, I mean really short term. So many things screaming for our attention and dollars that we will have our pick of entertainment by the second. Turner Sports might be on to something here. They will be offering multi platform coverage of sporting events integration of twitter, live streaming video, chat, and even mobile. Basically whenever and wherever you are, Turner Sports wants you to check out their content on the platform available to you.

I think I’m going to need more bandwidth.


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