A news tidbit offered up some interesting numbers about Canadian shoppers.
Online shopping up to $15 billion (almost $13 billion in 2007)
The number of orders are up since 2007. (95 million from 70 million)
Men more likely to buy something online than women (42% compared to 37%).
Most common product being travel services.
So why do you shop online?
I do it mostly out of convenience. When I’m at work and I want to buy something I can do it by a click of a button. Biggest complaints about in store shopping: store stock, lineups, the people, and parking. Nothing is worse than driving to the mall to buy something on sale only to see that “out of stock” sign. Then I feel obligated to buy something to ensure that the whole trip was not a waste. Who likes coming home empty handed?
Lineups suck, plain and simple. Nobody likes to be stuck behind the chatty senior, or the lady shopping for a family of 12 and two shopping carts, or in the so called “express lane” where the cashier is waiting for a price check on an item. Lines suck.
People suck too. I’m talking about the rude, smelly, fat, talking loudly on your cell phone losers who you’re grouped together with all looking for that item on sale. Doesn’t it suck too when they get the last one just ahead of you? GGrrrrr.
OMG, over there, the holy grail of parking! Oh wait, that’s a handicapped zone. *sigh, keep circling. End up following someone to their car, only to have them take 10 minutes to buckle their seatbelt, and fix their hair, before even starting the car. Then you park, rush in to buy your item, find out it’s out of stock, get back to your car to see your car door dented because of the idiot who parked next to you. Who designs these parking spots to be so small in the first place?!
Free shipping almost always seals the deal for me. If you can offer me delivery to my door at no extra cost I am more likely to buy stuff from your website, even if it’s not on sale.