Microsoft’s recent launch of their updated mobile OS WP7 put the spotlight on their renewed effort into the mobile field. But is it enough to lure consumers away from their iPhones, Blackberry’s, and Android phones? There’s no question there is tons of potential here. If there’s anyone willing to throw money into a development pit, it’s certainly Microsoft. Here are a few things I thought were missing that they could have done better.
Flagship. Every launch needs a flagship product. I didn’t see one. The Samsung phone? The HTC phone? I didn’t see anything that made me want to go out and suddenly own another Microsoft product.
Apps. If mobile developers have learned anything it’s that applications drive consumers to buy your product. Again this is one of those things that has potential when you have a company like Microsoft backing development.
The things that I did like. The OS. It looks very good. Smooth, different but familiar. Perhaps resource heavy? Whatever they got running it must be fairly powerful. MS office integration. If it’s a Microsoft product you gotta have integration of MS Office. That’s one thing it has over other mobile OS’s.
It could take off over the holiday shopping season. Perhaps Steve Balmer has something else up his sleeve?