The success of the Apple iPad had competitors jumping into the market like hotcakes. All boasting more features, better product, and more but what it really comes down to is dollars. While all the bells and whistles may make non-Apple products attractive the pricing just isn’t right.
Pricing has always been a competitive advantage of Windows based pc’s over Apple computers. Unfortunately the numbers have not translated when it comes to tablet computing. The latest HP Slate is predicted to be priced at $799 and aimed at corporate America. That’s not even close to the same price region as the iPad. Why would I spend more on a tablet device? The features are just not compelling enough.
The next offering is the Samsung Galaxy Tab. At $499 the price is just right but hold on, it’s only a 7″ device while the iPad is 9.7″ While Samsung has a better chance at cutting into Apple’s pie it’s not a slam dunk by any means. If it was a $100 cheaper you’d see a lot more conversions.
In the grand scheme of things tablet computing is a small percentage of overall computing sales. The decision consumers have to make is whether features or pricing matters. With the prevailing economic situation it won’t be hard to see what consumers will choose.